2023

Don Julio Apple Vision Pro App

An augmented reality app that takes people through Don Julio’s tequila making process from the fields to aging. Developed for and launched on the Apple Vision Pro this app was an early brand expereince on the Vision Pro app store.

Website Design

Branding & Identity

Print & Collateral

Editorial Illustration

Client /

Disney

Utilized AR, interactive 3D as well as immersive 360 environments the Don Julio app tells a unique brand story in an immersive way.
As the XR Director on this project I was responsible for every aspect of the creative direction. Starting with working out the user interface and interactions to establishing the overall look of the apps visuals. I worked with and provided direction to 3D artist, sound designers and developers to shape the narrative, and create an immersive experience that is uniquely Don Julio.